Main Pages

Marketing

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Selling books has never been easy. But today competition for readers comes from all corners. Traditional marketing still works for some books but increasingly, publishers and content owners must reconceptualize their businesses to find audiences in very different ways. Highly focused integrated marketing programs driven by online tools and new media enable publishers to reach new audiences and build long term relationships with lifetime value. Publishers have the opportunity now to know their audiences in ways never before possible. Content remains the focal point upon which the enterprise is built, but by creating communities from their readers, and working closely with them, publishers and authors will be able to harvest long term values.

Booktrix is uniquely capable of providing the concepts and tools to help enable you to achieve this promise. Successful Creative Marketing combines product knowledge, commitment to customers fulfillment and a willingness to take on the difficult work of connecting content to consumers. Contact us now to discuss your current and future marketing needs.

Sales and Distribution

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We can help you improve your internal processes, analyze your opportunities, increase efficiency and profits, take on problem solving, or when needed, we can manage any element of sales, distribution and trade oriented marketing.

There are many circumstances where you may find an outside resource to be useful. If you are currently handling your own sales and distribution, it is always important to measure your costs and benefits against outsourcing. Or you may wish to explore new distribution channels in which you have no direct experience and do not know the players.

If you are already working with a distributor, you should periodically check your distribution deal against the current market, find out what other distributors are offering, and analyze your own systems of working with your markets to make sure you are getting the best deal and doing the best possible job. Or you may feel that you are not getting the service and sales you need from your current distributor or fulfillment provider.

Whatever your situation, Booktrix can provide you consultation, information and advice tailored to your specific needs.

Creative Services

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Book Packaging

Editorial Development

Book and product design

Marketing Strategy and Product Launches

Web marketing initiatives

Marketing collateral

Point of sale displays

Search Marketing

Guerilla and Buzz Marketing

Digital product design

Author branding

Market research

Direct to consumer sales

Website merchandising and promotions

All accomplished with flair, innovation and care

Services

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Packaging and Editorial Development
    Books, calendars, gift products
    Print and digital
    Creative and production services

Distribution, Sales and Inventory Management
    Service review, analysis and recommendation
    Market and channel development
    Overstock and liquidation

Marketing, Promotion and Public Relations
    Strategy, planning and execution
    Web marketing including search, social networking, email and affiliate programs
    Consumer research

Business Process, Strategy and Planning
    Publishing systems
    Data
    Green business processes

Web site design and build, including e-commerce
    For publishers
    For authors
    For content owners

Author Services
    Self publishing guidance
    E-book, print on demand and traditional print services
    Web marketing, social media training and coaching

Contact Booktrix

2007-10-26T09:23:00Z

Email is always the fastest way to reach me.

David@booktrix.com

Office 203.873.6588

Cell 203.858.7212

Twitter @dwilk

Livewriters

2007-10-26T09:22:00Z

Livewriters is another of our projects that focuses on video for authors and books. There are now almost 100 million households in the US with broadband. Millions of people are watching video on computers and other devices. LiveWriters is the only website devoted exclusively to video of, by and about writers and books. We feature video of all kinds, from contemporary author readings and interviews to archival footage.

We are home to a growing selection of book trailers promoting new and recent titles, and we are very proud to feature unpublished writers, who can post videos to promote new work to readers or even find themselves a publisher or agent.

We webcast live and edited author events from bookstores, libraries and universities. We also can create original author interviews and commissioned video collaborations between writers and film-makers. We are working with technology providers to make webcasting easy and interactive for viewers. And we always promote book sales with live links to online retailers as well as independent bookstores.

Our lively and creative blog, LiveWires, is edited by Emily Kischell. Through LiveWires, we are linked to many other websites devoted to books. We are growing to become a destination site for anyone interested in words, on the page or off. LiveWriters and LiveWires together create a unique community of authors, books and readers.

We invite publishers, authors and companies interested in growing audiences online for books through new media to work with us.

www.livewriters.com

www.livewriters.com/livewires

Clients

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Publishers

Hanley Wood, Washington, D.C.
Hill Street Press, Athens, Georgia
Healthful Communications, Juno Beach, Florida
Waterside Productions, Cardiff-by-the-Sea, California
Distinctive Publications, Windsor, Vermont
SK Entertainment (Mr. Skin), Chicago, Illinois
Harry N. Abrams, New York, New York
Perseus Books, New York, New York
Greenopia, Santa Monica, California
Go-Media, Los Angeles, California
Blue Media, Chicago, Illinois
Burman Books, Inc., Toronto, Ontario
The Story Plant, Stamford, Connecticut
Valiant Publishing, New York, New York
Augustus Publishing, New York, New York
Lose Your Broker, LLC, Sandy Hook, Connecticut
4Putt Enterprises, Southport, Connecticut
Echook, Westport, Connecticut
Roserita Books, Santa Barbara, California
Alexandra Publishing, Cleveland, Ohio
Whale Tale Press, Atlanta, Georgia

Media and Technology Companies

Pragmatic Marketing, Phoenix, Arizona
Sharedbook, Inc., New York, New York
Didit, Inc., New York, New York
Russell Reynolds, New York, New York
Little Emperor, LLC, New York, New York
Fallon Advertising, Minneapolis, Minnesota
Stanford Media Group, North Hollywood, California

Nonprofit Organizations

Redirection Films, Weston, Connecticut
Earth’s Elders, New Milford, Connecticut
Lauren’s Kids, Aventura, Florida
Simple Living America, Los Angeles, California (Click here to download a PDF.)

Authors

Haag Sherman, Houston, Texas
Clifford A. Wright, Venice, California
Fred Kobrick, Boston, Massachusetts
Paul Hannam, Rancho Santa Fe, California
Kim West, Baltimore, Maryland
Darryl Brock, Oakland, California
Jacqueline Berger, Santa Barbara, California
Marc Simont, Cornwall, Connecticut
Dr. Bonnie Eaker Weil, New York, New York
Paul DeAngelis, Cornwall, Connecticut
Gil Effron, New York, New York

Other

Zooba (book club), New York, New York
A & E Television Networks, Stamford, Connecticut
Good Business, New York, New York
Squibnocket Partners, Weston, Connecticut

Partners

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Online Marketing and Advertising
AuthorBuzz
MJ Rose
www.authorbuzz.com

Website Design and Development
Ripe Media, Inc.
Chris Simental and Heather Richman
www.ripemedia.com

Significant Authors
Ryan Waggoner and Ben Lew
www.significantauthors.com

Illustrated and Gift Books Design and Manufacture
Turtle Island
Isabel Summers
www.turtleisland.com

Empower Your Voice - Online Audio Recording
Evoca.com
Murem Sharpe
www.evoca.com

Public Relations
Cubitt, Jacobs & Prosek
Jen Prosek
www.cjpcom.com

Meryl L. Moss Media Relations
Meryl Moss
www.mediamuscle.com

New Media, Flash and Video Distribution
Vidlit
Liz Dubelman
www.vidlit.com

Search and Affiliate Marketing
Pepperjam Search
Kris Jones
www.pepperjamsearch.com

Podcasting and Audio Production
Burst Marketing
Rob Simon
www.burstmarketing.com

Online Video
Livewriters
David Wilk
www.livewriters.com

Editorial Development
Erin Clermont
Gray Cutler
Hilary Hinzmann
David Kessler
Ellen Neuborne
Bill Strachan
Ellin Yassky

Book Production, Design and Composition
Barbara Aronica-Buck, Independent designer
Christine Marra, Marrathon Productions
Mark McGarry, Texas Type and Bookworks
Paige Rosenberg, independent designer

Online Buzz Marketing Tools for Authors and Publishers
BookBuzzr
www.bookbuzzr.com
www.fReado.com

About Booktrix

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Booktrix is an active consultancy, providing innovative and traditional book and marketing services to publishers, authors and content owners.

We are web savvy and at the same time deeply committed to the traditional editorial values of the written word, concerned with content, but always mindful of the need to connect products with readers. Our goal is to win customers to the pleasure of reading books and book content in many formats and by doing so to help publishers and authors transform their business models.

Head Trickster David Wilk has held executive positions in publishing, wholesaling and distribution. Starting first as a writer, then an editor, book designer and publisher, he has now worked in the book industry for more than thirty years. David has worked closely with hundreds of publishers in every aspect of distribution and sales, business development, marketing and author relations. He has also worked closely with many authors and content developers to bring their works from concept or manuscript to successfully published and distributed books.

In addition to being a writer, editor, book designer and publisher, he has been a book packager, founded and operated a book wholesaling business, and worked extensively in book distribution in both small and large companies. In recent years he has consulted with a number of independent publishers and authors, working closely with them to develop publishing opportunities as well as alternative business models.

David has been active in nonprofit, charitable and social change organizations, including founding the Small Press Action Fund and most recently, a water issues advocacy organization called Turn to Tap (http://www.turntotap.com).

Click here for more information about Booktrix.