http://www.booktrix.com/live/index.php/site/index/ en david@booktrix.com Copyright 2007 2007-10-26T22:35:00-05:00 http://www.booktrix.com/live/index.php/site/blogroll/ http://www.booktrix.com/live/index.php/site/blogroll/#When:22:35:00Z Buzz, Balls & Hype MJ Rose’s excellent blog WriterscastWhere I podcast interviews with writers and thinkers about books, publishing and the future of culture. Livewires This is the Livewriters blog, fun perspective on books and writing. Ron Silliman’s Blog one of my favorite and most regular visits Michael Hyatt, CEO of Thomas Nelson Publishers Incisive, intelligent blog well worth bookmarking!  Publishing Insider The renowned Carl Lennertz covers the book business and more Fresh Eyes Now Robert Gray’s consistently interesting bookseller’s journal Book Slut The Long Tail Chris Anderson’s ongoing exploration of how the web and human behavior creat new opportunities for information to be distributed (my words) Galley Cat Blog about the bookbusiness Conversations in the Book Trade interesting site Flaming Grasshopper Chelsea Green Press’ ongoing blogPublishing 2.0: the (r)Evolution of MediaA blog about the (r)evolution of media, driven by the migration of media to the Web and new digital technologies by Scott Karp.  Highly recommended. E-ReadsAn e-book business site, but their blog covers book business stories as well. The Digitalist "The Digitalist was originally conceived as an internal sounding board, discussion forum and blog for the publisher Pan Macmillan to start thinking about a range of digital issues it faced. It still is. Only now it’s open for everyone to join the debate about books, publishing, the web, and the future."  Highly Recommended reading for anyone interested in the future of publishing.Teleread "Bring the E-books Home"David Rothman’s outstanding blog covering all things related to e-books, now with the assistance of Paul Biba.Invention Arts Really smart people thinking hard about books, publishing and the emerging social conversation.  Creators of Aerbook: an author platform service for the social web. Highly recommended.  2007-10-26T22:35:00-05:00 http://www.booktrix.com/live/index.php/site/marketing/ http://www.booktrix.com/live/index.php/site/marketing/#When:18:20:00Z Selling books has never been easy.  But today competition for readers comes from all corners.  Traditional marketing still works for some books but increasingly, publishers and content owners must reconceptualize their businesses to find audiences in very different ways.  Highly focused integrated marketing programs driven by online tools and new media enable publishers to reach new audiences and build long term relationships with lifetime value.  Publishers have the opportunity now to know their audiences in ways never before possible.  Content remains the focal point upon which the enterprise is built, but by creating communities from their readers, and working closely with them, publishers and authors will be able to harvest long term values.Booktrix is uniquely capable of providing the concepts and tools to help enable you to achieve this promise.  Successful Creative Marketing combines product knowledge, commitment to customers fulfillment and a willingness to take on the difficult work of connecting content to consumers.  Contact us now to discuss your current and future marketing needs. 2007-10-26T18:20:00-05:00 http://www.booktrix.com/live/index.php/site/sales_and_distribution/ http://www.booktrix.com/live/index.php/site/sales_and_distribution/#When:18:20:00Z We can help you improve your internal processes, analyze your opportunities, increase efficiency and profits, take on problem solving, or when needed, we can manage any element of sales, distribution and trade oriented marketing. There are many circumstances where you may find an outside resource to be useful.  If you are currently handling your own sales and distribution, it is always important to measure your costs and benefits against outsourcing. Or you may wish to explore new distribution channels in which you have no direct experience and do not know the players.If you are already working with a distributor, you should periodically check your distribution deal against the current market,  find out what other distributors are offering, and analyze your own systems of working with your markets to make sure you are getting the best deal and doing the best possible job.  Or you may feel that you are not getting the service and sales you need from your current distributor or fulfillment provider.Whatever your situation, Booktrix can provide you consultation, information and advice tailored to your specific needs.  2007-10-26T18:20:00-05:00 http://www.booktrix.com/live/index.php/site/creative_services/ http://www.booktrix.com/live/index.php/site/creative_services/#When:18:12:01Z Book PackagingEditorial DevelopmentBook and product designMarketing Strategy and Product LaunchesWeb marketing initiatives Marketing collateralPoint of sale displaysSearch MarketingGuerilla and Buzz MarketingDigital product designAuthor brandingMarket researchDirect to consumer salesWebsite merchandising and promotions All accomplished with flair, innovation and care   2007-10-26T18:12:01-05:00 http://www.booktrix.com/live/index.php/site/services/ http://www.booktrix.com/live/index.php/site/services/#When:17:44:00Z Packaging and Editorial Development    Books, calendars, gift products    Print and digital    Creative and production services    Distribution, Sales and Inventory Management    Service review, analysis and recommendation    Market and channel development    Overstock and liquidationMarketing, Promotion and Public Relations    Strategy, planning and execution    Web marketing including search, social networking, email and affiliate programs    Consumer researchBusiness Process, Strategy and Planning    Publishing systems    Data    Green business processesWeb site design and build, including e-commerce    For publishers    For authors    For content ownersAuthor Services    Branding    Business Development    Web marketing    2007-10-26T17:44:00-05:00 http://www.booktrix.com/live/index.php/site/contact_booktrix/ http://www.booktrix.com/live/index.php/site/contact_booktrix/#When:04:23:00Z Email is always the fastest way to reach me.David@booktrix.comOffice 203.454.4454 Skype 203.803.1414  2007-10-26T04:23:00-05:00 http://www.booktrix.com/live/index.php/site/livewriters/ http://www.booktrix.com/live/index.php/site/livewriters/#When:04:22:00Z Livewriters is another of our projects that focuses on video for authors and books. There are now almost 100 million households in the US with broadband.  Millions of people are watching video on computers and other devices.  LiveWriters is the only website devoted exclusively to video of, by and about writers and books.  We feature video of all kinds, from contemporary author readings and interviews to archival footage. We are home to a growing selection of book trailers promoting new and recent titles, and we are very proud to feature unpublished writers, who can post videos to promote new work to readers or even find themselves a publisher or agent.We webcast live and edited author events from bookstores, libraries and universities.  We also can create original author interviews and commissioned video collaborations between writers and film-makers.  We are working with technology providers to make webcasting easy and interactive for viewers.  And we always promote book sales with live links to online retailers as well as independent bookstores.Our lively and creative blog, LiveWires, is edited by Emily Kischell.  Through LiveWires, we are linked to many other websites devoted to books.  We are growing to become a destination site for anyone interested in words, on the page or off.  LiveWriters and LiveWires together create a unique community of authors, books and readers.We invite publishers, authors and companies interested in growing audiences online for books through new media to work with us.www.livewriters.comwww.livewriters.com/livewires  2007-10-26T04:22:00-05:00 http://www.booktrix.com/live/index.php/site/clients/ http://www.booktrix.com/live/index.php/site/clients/#When:04:03:00Z Publishers Hanley Wood, Washington, D.C.Hill Street Press, Athens, GeorgiaHealthful Communications, Juno Beach, FloridaWaterside Productions, Cardiff-by-the-Sea, CaliforniaDistinctive Publications, Windsor, VermontSK Entertainment (Mr. Skin), Chicago, IllinoisHarry N. Abrams, New York, New YorkPerseus Books, New York, New YorkGreenopia, Santa Monica, CaliforniaGo-Media, Los Angeles, CaliforniaBlue Media, Chicago, IllinoisBurman Books, Inc., Toronto, OntarioThe Story Plant, Stamford, ConnecticutValiant Publishing, New York, New YorkAugustus Publishing, New York, New York Lose Your Broker, LLC, Sandy Hook, Connecticut4Putt Enterprises, Southport, ConnecticutEchook, Westport, ConnecticutRoserita Books, Santa Barbara, CaliforniaAlexandra Publishing, Cleveland, OhioWhale Tale Press, Atlanta, GeorgiaMedia and Technology Companies Pragmatic Marketing, Phoenix, ArizonaSharedbook, Inc., New York, New YorkDidit, Inc., New York, New YorkRussell Reynolds, New York, New YorkLittle Emperor, LLC, New York, New YorkFallon Advertising, Minneapolis, MinnesotaStanford Media Group, North Hollywood, CaliforniaNonprofit OrganizationsRedirection Films, Weston, ConnecticutEarth’s Elders, New Milford, ConnecticutLauren’s Kids, Aventura, FloridaSimple Living America, Los Angeles, California (Click here to download a PDF.) AuthorsHaag Sherman, Houston, TexasClifford A. Wright, Venice, CaliforniaFred Kobrick, Boston, MassachusettsPaul Hannam, Rancho Santa Fe, CaliforniaKim West, Baltimore, MarylandDarryl Brock, Oakland, CaliforniaJacqueline Berger, Santa Barbara, CaliforniaMarc Simont, Cornwall, ConnecticutDr. Bonnie Eaker Weil, New York, New YorkPaul DeAngelis, Cornwall, ConnecticutGil Effron, New York, New YorkOtherZooba (book club), New York, New YorkA & E Television Networks, Stamford, Connecticut Good Business, New York, New YorkSquibnocket Partners, Weston, Connecticut 2007-10-26T04:03:00-05:00 http://www.booktrix.com/live/index.php/site/partners/ http://www.booktrix.com/live/index.php/site/partners/#When:01:33:00Z Website Design and DevelopmentRipe Media, Inc.Chris Simental and Heather Richmanwww.ripemedia.comSignificant AuthorsRyan Waggoner and Ben Lewwww.significantauthors.com Illustrated and Gift Books Design and ManufactureTurtle IslandIsabel Summerswww.turtleisland.comEmpower Your Voice - Online Audio RecordingEvoca.comMurem Sharpewww.evoca.comPublic RelationsCubitt, Jacobs & ProsekJen Prosekwww.cjpcom.comMeryl L. Moss Media RelationsMeryl Mosswww.mediamuscle.comNew Media, Flash and Video DistributionVidlitLiz Dubelmanwww.vidlit.comSearch and Affiliate MarketingPepperjam SearchKris Joneswww.pepperjamsearch.comPodcasting and Audio ProductionBurst MarketingRob Simonwww.burstmarketing.comOnline Video LivewritersDavid Wilkwww.livewriters.comEditorial DevelopmentErin ClermontGray CutlerHilary HinzmannDavid KesslerEllen NeuborneBill StrachanEllin YasskyBook Production, Design and CompositionBarbara Aronica-Buck, Independent designerChristine Marra, Marrathon ProductionsMark McGarry, Texas Type and BookworksPaige Rosenberg, independent designerOnline Buzz Marketing Tools for Authors and PublishersBookBuzzrwww.bookbuzzr.comwww.fReado.com 2007-10-26T01:33:00-05:00 http://www.booktrix.com/live/index.php/site/about/ http://www.booktrix.com/live/index.php/site/about/#When:00:43:01Z Booktrix is an active consultancy, providing innovative and traditional book and marketing services to publishers, authors and content owners.We are web savvy and at the same time deeply committed to the traditional editorial values of the written word, concerned with content, but always mindful of the need to connect products with readers.   Our goal is to win customers to the pleasure of reading books and book content in many formats and by doing so to help publishers and authors transform their business models.Head Trickster David Wilk has held executive positions in publishing, wholesaling and distribution.  Starting first as a writer, then an editor, book designer and publisher, he has now worked in the book industry for more than thirty years.  David has worked closely with hundreds of publishers in every aspect of distribution and sales, business development, marketing and author relations.  He has also worked closely with many authors and content developers to bring their works from concept or manuscript to successfully published and distributed books.In addition to being a writer, editor, book designer and publisher, he has been a book packager, founded and operated a book wholesaling business, and worked extensively in book distribution in both small and large companies.  In recent years he has consulted with a number of independent publishers and authors, working closely with them to develop publishing opportunities as well as alternative business models.David has been active in nonprofit, charitable and social change organizations, including founding the Small Press Action Fund and most recently, a water issues advocacy organization called Turn to Tap (http://www.turntotap.com).Click here for more information about Booktrix.   2007-10-26T00:43:01-05:00