Not the Book Business but the Reader Business

Sara Lloyd, as always on point in her writing on The Digitalist.net, posted a piece yesterday about a new service called Spotify (“A World of Music - Instant, legal and free” – but not yet available in the United States).  Spotify makes music available legally on any device at any time to its subscribers, essentially redefining the notion of ownership.  

This concept, if applied to written content (we don’t need to call our content “books” anymore do we?) might have profound ramifications for publishers, as readers realize that it is both unnecessary and impractical to own books as commodities if they can have instant access to any book or other written material at any time in electronic form.  This makes us all dizzy because we don’t know what it means for the “business model” but culture is all about exchange, which means it will get worked out eventually.

I think this is these are the key points for what we know now as “the book business” as it will continue to evolutionize over the next few years, while the web (and mobile web) become the predominant distribution systems for information and entertainment in our culture:

1) that we (ie publishers and writers) are really in the reader business
2) that readers or those who serve them the way they want to be served will lead in publishing
3) that publishing has always been about connecting readers to writing
4) that the web enables that connection to upset the authority model with the most profound ramifications for both sides of the reader writer equation

For a businessperson like myself I tend to read many books at one time. Currently I’m reading just three books, but I have many more that I really want to get into. The inherent problem is that sometimes I’m in the mood for one book and sometimes I’m in the mood for another. This may sound trivial, but I’m not going to be carrying around three different books with me wherever I go. With an e-book reader, I can read any book I want at any time. What’s more, e-book readers allow you to store literally thousands of titles on the device at one time, so if you want to re-read a chapter from “The 22 Immutable Laws of Branding” during your next project, you don’t have to hunt down the book; you can just click on the title. Finally, every businessperson that works as hard as I do needs to take vacations to relax and get some perspective. I’m planning an extended trip to southeast Asia in the next month and I really want to travel light. I’m not even going to bring my laptop. But I will be packing my new e-book reader because I can catch up on all my reading and even download new books while I’m traveling. Not to mention if I get stuck on one of those planes that don’t have the personal in-flight movies, the e-book reader will be my savior.

I think this is these are the key points for what we know now as “the book business” as it will continue to evolutionize over the next few years, while the web (and mobile web) become the predominant distribution systems for information and entertainment in our culture

Though books provide us great information but experience is better master from all. you can learn ups & down of market with your experience in market.

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While Barnes & Noble has made its e-book store available on a range of devices, including the iPhone, BlackBerry and coming e-readers from Plastic Logic and Irex, it has always left open the possibility that it would develop and sell its own device in partnership with an Asian manufacturer. On Thursday, The Wall Street Journal reported that Barnes & Noble is set to introduce its own six-inch touch-screen device to compete with Amazon’s Kindle.

I agree with the writer that it simply would have been bad business for the NFL to allow Rush any ownership in any team. I would also like to point out that the national media seems to delight in his gaffs - amplifying them repetitously. If some liberal commentator with similar past mis-steps had attempted NFL ownership I doubt it would have made the news.

I thought letting businesses control themselves was a conservative ideal?

The NFL is a business, they are making a decision based on what they think is best for their business, how is that not a triumph for conservatives?

Or is this another one of those “no interference unless it benefits me” cases?

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