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Booktrix > Every Trick in the Book


We are entering a time when every media form is subject to change and dislocation. Simply being the owner of content may not be enough to create long term value for the individual or the enterprise. As a publisher or author, you will always build value on your ability to identify and bring to life great products, but you must then expend a stronger and deeper effort to build lifetime relationships with readers and consumers. You will need to do this while simultaneously retaining your existing relationships with retailers and other types of existing customers.  No small challenge.
These are some of the reasons that Booktrix exists.

We use “every trick in the book” and we even create new tricks to help you take your books directly to your readers.We are a marketing company with a mission: our goal is to change the way the book business works and to help books and writing compete with other media — to win customers to the joys of reading books and book content in every way possible.

BookTrix provides publishers and authors with a complete array of tools and programs, from market analysis and product review to creative marketing, including flash animation (VidLit), direct-to-consumer campaigns, targeted advertising (that really works), email marketing, search engine marketing and optimization, web site design and implementation, email list management, blog building, online book tours and author appearance, e-commerce and store buildouts and management, sales review toolsets, and much more.

Simply put, BookTrix takes proven methods of marketing and direct selling to online venues, and by doing so, creates new long term revenue streams for publishers and authors.

We keep a few “old tricks” up our sleeves as well, so if you need help with traditional publishing tasks such as book production, editorial development, sales, marketing, distribution and logistics, we are ready to assist you.

Posted by David Wilk on 12/31 at 05:01 PM
Publishing and business in general • (77) CommentsPermalink

E-commerce and Direct Selling on the Web


Independent publishers and authors who want to publish their own books can no longer rely solely upon booksellers or other retailers (or libraries) to reach their ultimate consumers. There are too few retailers, too few shelf spaces available, and too much competition for readers’ attention. Going directly to consumers to sell books is something that all publishers today must learn how to do. It’s not easy to be both a publisher and a retailer, but the internet makes it much easier to accomplish. Today, there are great tools available for book marketers, and we can help you build your presence on the web so you can become an effective seller of books and related products. Remember - with great content you will always find an audience - if you work at it intelligently and effectively.

Posted by David Wilk on 12/30 at 05:00 PM
Publishing and business in general • (60) CommentsPermalink

Selling directly to consumers


Independent publishers and authors who want to publish their own books can no longer rely solely upon booksellers or other retailers (or libraries) to reach their ultimate consumers. There are too few retailers, too few shelf spaces available, and too much competition for readers’ attention. Going directly to consumers to sell books is something that all publishers today must learn how to do. It’s not easy to be both a publisher and a retailer, but the internet makes it much easier to accomplish. Today, there are great tools available for book marketers, and we can help you build your presence on the web so you can become an effective seller of books and related products. Remember - with great content you will always find an audience - if you work at it intelligently and effectively.

Posted by David Wilk on 12/30 at 04:52 PM
E-commerce and selling directPublishing and business in general • (74) CommentsPermalink

Distribution


Book distribution continues to be a challenge for most publishers.  Selling to the chains and to Amazon without a distributor can certainly be done, and for some publishers is both viable and effective.  But for many publishers, finding the right distributor and making the right deal is a critical step in gaining entry to the book marketplace.

Booktrix follows the changing distribution landscape closely, knows all the distributors and publishers who distribute books, and maintains contact with publishers who are clients of distributors.  We can provide you with expert guidance in matching your needs with the most appropriate distribution partner.

We can help you understand what your distribution options are, and then help you choose the most appropriate form of distribution for your publishing program, now and in the future.
We can help you negotiate the best possible distribution agreement, and we can help you learn how to work effectively with a distributor to maximize your sales and marketing benefits.
We have been on both sides of the table; we know how the system works from the inside and can save you time and money in every step in the distribution and sales process.

Posted by David Wilk on 12/30 at 04:51 PM
(45) CommentsPermalink
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Chris Anderson’s ongoing exploration of how the web and human behavior creat new opportunities for information to be distributed (my words)

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Blog about the bookbusiness

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interesting site

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Chelsea Green Press’ ongoing blog

Publishing 2.0: the (r)Evolution of Media
A blog about the (r)evolution of media, driven by the migration of media to the Web and new digital technologies by Scott Karp.  Highly recommended.

E-Reads
An e-book business site, but their blog covers book business stories as well.

The Digitalist 

"The Digitalist was originally conceived as an internal sounding board, discussion forum and blog for the publisher Pan Macmillan to start thinking about a range of digital issues it faced. It still is. Only now it’s open for everyone to join the debate about books, publishing, the web, and the future."  Highly Recommended reading for anyone interested in the future of publishing.

Teleread "Bring the E-books Home"

David Rothman’s outstanding blog covering all things related to e-books, now with the assistance of Paul Biba.

Invention Arts

Really smart people thinking hard about books, publishing and the emerging social conversation.  Creators of Aerbook: an author platform service for the social web. Highly recommended.

 

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