THE GOAL IS NOT TO PUBLISH A BOOK, BUT TO BE READ

Dan Blank is a brilliant marketer. He helps writers build and maintain their careers, their brands, and improve their thinking and execution in marketing their work.  The tagline on his website really says it perfectly: Helping Writers & Publishers Make an Impact and Build Their Legacies.  Now Dan has put together a terrific online course (that runs September 5 to October 23, 2012) called "Build Your Author Platform," that I am recommending to all my clients.  Here’s what he says about it:

Too many writers publish books that do not get read. Most books don’t sell that well: they don’t get reviewed, they don’t get shelf space in bookstores or libraries, and most importantly: they don’t make their way into the hands of those readers who would most appreciate them. My friend Jane Friedman said something to me once that gave me chills:

    “The most disappointed writers I know are not the unpublished writers, but those who have been published.”

What she means is that these writers were disappointed because after years of hard work, only a few dozen books were sold. That no one cared about their book. With so many more books being published each year; with publishers overwhelmed with the many titles they produce; it is increasingly up to the writer to learn how to connect their writing to readers who will appreciate their work.

Join me and a group of writers for a 6-week online course that will build the platform you need to establish an audience for your writing career.. – TO IMPACT READERS

Sign up here. And just to be clear, I have no financial or other interest in Dan’s workshops, I just think what he has to say is valuable and powerful for writers (and anyone else interested in brand and career building)

By the way, Dan is also participating in the series of Self Publishing Workshops that I am running along with Betty Sargent of Bookworks.  Our next workshop is September 24, 2012 at the Beekman Hotel in New York City.  This workshop focuses on the "nuts and bolts" of self publishing for writers, and will include a terrific program, all for the low price of $99.  If you’re interested in coming send an email as soon as possible to .