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Web Marketing - how to succeed in publishing

The Web – massive and noisy as it is – makes it possible for authors and publishers to reach audiences directly. Done well this brings incredible long term value to what you do. Yes, it is sometimes very time consuming, and it does require a great deal of ongoing commitment, but if you want to sell books (or any other form of published content), it is incredibly gratifying and can be extremely profitable to have real relationships with your readers.

There is so much we can do to help you build these relationships. Direct marketing is like learning how to do a new sport. You’ve played baseball all your life- now you need to learn to play some tennis. Different muscles, different tools, different playing field, but once you’ve learned the basics and had some time to practice, it will make a lot of sense. And you will have some fun too.

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