HOME   |   ABOUT   |   SERVICES   |   PARTNERS   |   CLIENTS   |   BLOG   |   LIVEWRITERS


  Categories

Syndicate

Web Marketing - how to succeed in publishing


The Web – massive and noisy as it is – makes it possible for authors and publishers to reach audiences directly.  Done well this brings incredible long term value to what you do.  Yes, it is sometimes very time consuming, and it does require a great deal of ongoing commitment, but if you want to sell books (or any other form of published content), it is incredibly gratifying and can be extremely profitable to have real relationships with your readers.

There is so much we can do to help you build these relationships.  Direct marketing is like learning how to do a new sport.  You’ve played baseball all your life- now you need to learn to play some tennis.  Different muscles, different tools, different playing field, but once you’ve learned the basics and had some time to practice, it will make a lot of sense.  And you will have some fun too.

Posted by David Wilk on 01/02 at 11:07 PM
Web marketing - strategies and tools • (80) CommentsPermalink
Page 1 of 1 pages


  Archives


  Blogroll

Buzz, Balls & Hype
MJ Rose’s excellent blog

Writerscast

Where I podcast interviews with writers and thinkers about books, publishing and the future of culture.

Ron Silliman’s Blog
one of my favorite and most regular visits

Michael Hyatt, CEO of Thomas Nelson Publishers
Incisive, intelligent blog well worth bookmarking! 

Publishing Insider
The renowned Carl Lennertz covers the book business and more

Fresh Eyes Now
Robert Gray’s consistently interesting bookseller’s journal

Book Slut

The Long Tail
Chris Anderson’s ongoing exploration of how the web and human behavior creat new opportunities for information to be distributed (my words)

Galley Cat
Blog about the bookbusiness

Conversations in the Book Trade
interesting site

Flaming Grasshopper
Chelsea Green Press’ ongoing blog

Publishing 2.0: the (r)Evolution of Media
A blog about the (r)evolution of media, driven by the migration of media to the Web and new digital technologies by Scott Karp.  Highly recommended.

E-Reads
An e-book business site, but their blog covers book business stories as well.

The Digitalist 

"The Digitalist was originally conceived as an internal sounding board, discussion forum and blog for the publisher Pan Macmillan to start thinking about a range of digital issues it faced. It still is. Only now it’s open for everyone to join the debate about books, publishing, the web, and the future."  Highly Recommended reading for anyone interested in the future of publishing.

Teleread "Bring the E-books Home"

David Rothman’s outstanding blog covering all things related to e-books, now with the assistance of Paul Biba.

Invention Arts

Really smart people thinking hard about books, publishing and the emerging social conversation.  Creators of Aerbook: an author platform service for the social web. Highly recommended.

 

Contact Booktrix © Booktrix. All Rights Reserved.