Marketing, PR and Advertising - on the Web

For years publishers have questioned the value of marketing, PR and advertising. Since every product is different, the burdens on publishers (and authors) to promote and market their products are challenging and much different than traditional brand marketing that other industries employ. We’ve often been disappointed with the effects of marketing, PR and advertising for books we have worked on, as it so often is clear that we do not have either the financial or marketing muscle needed to cut through the noisy media world to be heard. And there are so many books to compete against, and so few opportunities to touch readers in a meaningful way.

Word of mouth has always been and remains the best way to promote and market books. Booksellers used to perform this function; as did book reviewers. With the demise of the independent stores and the shrinking number of book reviews published annually, it seems more difficult than ever to find and build word of mouth about a book. And for most publishers, the costs of really making an impact are simply beyond their reach.

But marketing, PR and advertising on the internet is a completely equation. Independent publishers and authors are rapidly discovering that the web enables audience building for books and authors in ways never before imagined. We have definitely passed the tipping point of internet access and web usability. And while the actual tools we use to market, promote and advertise on the web are evolving with amazing speed, we can definitely help you find your way. Just by starting to use Google adwords, affiliate advertising, and outreach to web communities and blogs, you will quickly get a feel for the way the web has changed your ability to actively promote your books and authors.

Posted by David Wilk on 01/02 at 10:53 PM
Marketing, PR and advertising • (170) CommentsPermalink
Page 1 of 1 pages



Buzz, Balls & Hype
MJ Rose’s excellent blog


Where I podcast interviews with writers and thinkers about books, publishing and the future of culture.

Ron Silliman’s Blog
one of my favorite and most regular visits

Michael Hyatt, CEO of Thomas Nelson Publishers
Incisive, intelligent blog well worth bookmarking! 

Publishing Insider
The renowned Carl Lennertz covers the book business and more

Fresh Eyes Now
Robert Gray’s consistently interesting bookseller’s journal

Book Slut

The Long Tail
Chris Anderson’s ongoing exploration of how the web and human behavior creat new opportunities for information to be distributed (my words)

Galley Cat
Blog about the bookbusiness

Conversations in the Book Trade
interesting site

Flaming Grasshopper
Chelsea Green Press’ ongoing blog

Publishing 2.0: the (r)Evolution of Media
A blog about the (r)evolution of media, driven by the migration of media to the Web and new digital technologies by Scott Karp.  Highly recommended.

An e-book business site, but their blog covers book business stories as well.

The Digitalist 

"The Digitalist was originally conceived as an internal sounding board, discussion forum and blog for the publisher Pan Macmillan to start thinking about a range of digital issues it faced. It still is. Only now it’s open for everyone to join the debate about books, publishing, the web, and the future."  Highly Recommended reading for anyone interested in the future of publishing.

Teleread "Bring the E-books Home"

David Rothman’s outstanding blog covering all things related to e-books, now with the assistance of Paul Biba.

Invention Arts

Really smart people thinking hard about books, publishing and the emerging social conversation.  Creators of Aerbook: an author platform service for the social web. Highly recommended.


Contact Booktrix © Booktrix. All Rights Reserved.